Nurturing Productivity, Work/Life Balance and Human Connection in Inspiring Remote Locations
What if you could get the mental and emotional benefits of a vacation without the stress that comes with abandoning work?
The gap between work and leisure is closing, and it has been for some time. Born out of this new reality, a generation of hardworking entrepreneurs and freelancers have unplugged from their 9-to-5 cubicles. They've fanned out across the globe, but the thing they're most often drawn to isn't the bustle of a far-flung city – it's nature. Whether that's forest, mountain or sea, these digital nomads have discovered the stimulating and regenerative effects of nature and its positive impact on creativity, production and spirit. And, more recently, innovative companies are catching on, too, and are sending individuals, small teams, or entire departments to the rural resorts and country hotels catering to these emerging clienteles.
These facilities, though, come up short. That's because they have been adapted for these customers, not designed and built specifically for them. As such, we have seized an opportunity to develop and scale a new brand in this space, one that's specifically designed for and tailored to the urban workforce and digital nomad communities. This new brand will prioritize wellness and establish locations in close proximity to commercial hubs, yet removed enough to access the revitalizing powers of nature. The first of these properties will be located only 100 miles from New York City, home of the world’s largest concentration of forward-thinking companies, freelancers, and coworking spaces. This is Branches.